Her career spans two continents and four decades. Particularly the United States and Sweden were included in it. Greta Grossman's contribution upended the industry's rigid hierarchy by shaking up the traditionally male-dominated world of designers. She had success in a variety of industries, including architecture, interior design, and industrial design.
She founded a store on California's Rodeo Drive after relocating to US. She quickly established herself there as one of the forerunners of the Nordic style outside of its borders and due to her own take on modernism. More than one American star was won over by her.
She is well-known for her ideas for homes that can be found everywhere from California to Sweden, but her lighting designs are what have made her a household name among fans of Scandinavian design. Particularly the classic Gubi Cobra table and Gräshoppa floor lamps. Despite having started manufacturing in the 1950s, the latter is still relevant today, making it a true symbol.
